As we have found at NewsLark (and as I know all too well from personal experience), having the right internal communications tools is only one piece of the puzzle. Without executive buy-in, and their ongoing involvement, there is a danger - a likelihood, even - that your initiative will become a failed experiment.
That's why this post appealed to me:
http://www.thinknext.eu/2014/02/4-steps-get-executive-management-use-enterprise-social-network
It's not difficult to find guides on how to bring employees on board, but what I like about these 4 steps is that they are such simple actions, from which all else flows. For anyone integrating digital IC tools - whether it's NewsLark or a more complex ESN - you could do worse than starting here.
